The Event
Digital Analytics Summit 2018 is a two-days web analytics conference that delivers leading practices and dialogue-driven debates on the latest analytics technologies and practices. On the first day of the event, a one-day hands-on workshop will be conducted, by the end of which attendees will have the chance to be certified in Google Analytics. The next day, 12 of the brightest minds in the industry will present case studies, share their expertise and unique insight with analytics professionals from all over the world.
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Office Address
75 Ilia Iliou, Athens, Greece
Our Phone
+0030 210.8083263
Email Contact
hello@growth.gr
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Digital Analytics Summit 2018
in Greece
JUNE 27-28/2018 | ATHENS, GREECE
CONFERENCE DAYS
2
GREAT SPEAKERS
12
Get in Touch with us
Great Speakers
Stanisław Magierski
Google GA360 Sales Manager
Owox Head of Sales & Marketing
Mariia Bocheva
Microsoft Head of Marketing Greece, Cyprus, Malta
Ioannis Koutrakos
Eurobank Head of Digital Analytics & Performance Marketing
Elpidoforos Papanikolopoulos
Growth CEO
Gerasimos Nikolopoulos
Our Event Sponsors
The Location
Chosen for its great location in one of Athens' most vibrant neighborhoods, Athinais Cultural Center is the ideal venue for this event. Its excellent technological facilities will offer you a great educational experience. During breaks, you will have a chance to enjoy its industrial atmosphere and admire beautiful art pieces. This event will remain in your fondest memories!
Organized by Growth Digital, a pure Digital Analytics agency
Kristoffer Ewald
Digital Strategist
IIH Nordic Web Analytics Evangelist
Steen Rasmussen
The Agenda
Convert Group Head of eRetail Audit
Elena Chailazopoulou
Daniel Waisberg
Google Analytics Advocate
Wednesday, 27th of June
adaplo Lead Engineer
George Zografos
Peter O'Neill
LeapThree Director of Analytics Consultancy & MeasureCamp
ΠΑΠΑΣΤΡΑΤΟΣ RRPs Strategic Intelligence Manager
Elena Chrisafogeorgou
09:00 - 09:30
Arrival & Registration
09:30 - 09:40
Event opening
Daniel Waisberg, Visualization principles to understand & communicate data
Elpidoforos Papanikolopoulos, Case study: A/B testing roadmap in an enterprise organization
George Zografos, 5 ways to improve your e-commerce store using data
09:40 -11:00
Visualization & UX
Thursday, 28th of June
11:00 - 11:30
Networking @ Coffee Break
11:30 -13:30
Campaigns
13:30 - 14:30
Networking @ Lunch Break
14:30 -15:30
Insights
15:30 - 16:00
Networking @ Coffee Break
16:00 -17:00
Insights
Gerasimos Nikolopoulos, AI and the future of digital analytics
Elena Chailazopoulou, Digital analytics for aggregated data
17:00
Panel
Steen Rasmussen, The future of analytics
Elena Chrisafogeorgou, Case study: Digital analytics that give consumer a seat at the table
Peter O’Neill, Let’s talk attribution
Stanisław Magierski, Advanced audience strategies with GA360
Kristoffer Ewald, How we'll get from aggregated to granular data
Mariia Bocheva, Your attribution's wrong! Is there a better one?
Ioannis Koutrakos, Digital transformation in Microsoft marketing
09:30 - 10:00
Arrival & Registration
Introduction to Analytics
How measurement works
Configuration
Basic reporting
10:00 -13:30
Workshop
Campaign and conversion tracking
Advanced features
14:30 -16:00
Workshop
16:00-17:30
Google Analytics Certification Exam
13:30 - 14:30
Lunch
The Packages
Daily pass conference 250€ 28/06
Includes daily pass for the conference, coffee break and lunch of the day.
Daily pass workshop 250€ 27/06
Includes daily pass for the workshop, coffee break and lunch of the day.
Conference & workshop pass 500€ 27-28/06
Includes daily passes for conference & workshop, coffee breaks and lunches of 2 days.
Conference & workshop pass with 2 days accommodation 800€ 27-28/06
Includes daily passes for workshop & conference, coffee breaks and lunches of 2 days. Accommodation in double room for 2 days with breakfast.
Conference pass with 2 days accommodation 550€ 27-28/06
Includes daily pass for the conference (28/06), coffee break and lunch of the day. Accommodation in double room for 2 days with breakfast.
Extras
Guided tour on Acropolis complex combined with a visit to the New Acropolis Museum: 65€
Transportation (from/to airport): 80€
Media Supporters
Gold Sponsor